The Brand
The easyGroup stratergy
We will build on our brand values
1. Great Value
2. Taking on the big boys
3. For the many not the few
4. Relentless innovation
5. Keep it simple
6. Entrepreneurial
7. Making a difference in people’s lives
8. Honest, Open, Caring and Fun
We will protect our brand from internal and external threats and manage appropriately the business and other risks inherent in venturing. We will develop our people and ensure their reward is aligned to realised shareholder returns.
The easyGroup mission statement
Our mission is to manage and extend Europe’s leading value brand to more products and services, whilst creating real wealth for all stakeholders.
The easyGroup vision
easyGroup will develop Europe’s leading value brand into a global force. We will paint the world orange!
In 2005 easyGroup for the first time published a brand manual for the benefit of franchisees, licensees and potential business partners.
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